Crafting Your Brand

What is your main long-term goal with your account?

• What Does Success Look Like In 3 months (follower count, engagement, leads, sign up, etc…)?

• What Does Success Look Like In 12 months (follower count, engagement, leads, sign up, etc…)?

Which personal brands in your space do you respect and would like to emulate in some aspect? (Can be multiple people) 1-5. Please also state why you like their brands - What aspects do you want to emulate?

What are 3-5 topics you want your account to talk about? Are there some you want to talk about more than others?

Existing Resources To Create Content From

Collect docs/links to existing sources to draw ideas, outlines, and content from:

Collect articles/reports/resources about you or your industry: